Kitch & Schreiber

Media Planning

Reach the right people with the right message

By applying strategies and tactics to make customers and potential customers aware of your message, Kitch & Schreiber makes media planning simple.

The first goal is to answer questions about your target market: Who are your current and potential customers? Are they mostly male or female? Are they younger or older? Where do they live? What do they do? What are some other characteristics that can define your target market?

Kitch & Schreiber then seeks to optimize your media plan by looking at many variables including:
  • type of media: TV, radio, newspaper, magazine, outdoor, web & interactive
  • the program, page or location where ads will be seen or heard
  • the month of the year, days of the week and times of the day ads will run
  • the size of ad or length of the commercial


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Evansville - Main Office

402 Court Street
Evansville, IN 47708

P: 812.424.7710
F: 812.424.7445

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